growth

Feb
02
Desire - Friction Graph

Desire Minus Friction: The Key to Scaling Enterprise Partnerships

In the world of partnerships, growth is a simple equation: Growth = Desire - Friction.
4 min read
Feb
07
Teams looking at chart measuring growth trends

Measuring the Indirect Impact of Product Partnerships

Gauging the indirect growth generated by partnerships often needs a creative and nuanced approach.
2 min read