Latest
Jul
27
Unlocking Velocity: 5 Reasons Your Default Answer to Partners Should Be "How Can We?"
The most successful business development and partnerships leaders have mastered the art of finding a path to "yes."
2 min read
Jun
27
The Adoption Gap
Innovation is shipping faster than customers can absorb. Partners who help them cut through the noise will own the next decade.
5 min read
May
28
Demos, Not Memos
Stop telling customers what AI can do. Show them. In real time. With their own data and their own problems.
5 min read
May
04
"Is This Partner Any Good?"
Six traits that separate great partners from the rest. If a partner checks all boxes, you can recommend them with confidence. If they're missing two or more, you've got a conversation to have.
7 min read
Mar
22
From Handshake to High-Five: The Journey to a Thriving Partnership
Building a truly high-performing partnership takes more than just a handshake and a signed agreement.
2 min read
Feb
15
From Deals to Usage: Why Consumption Models Demand a New Partner Playbook
In consumption-based models, the signed contract is the beginning, not the end. Here's how partners need to
3 min read
Jan
24
Build an Early Warning System for Partner Health
If you don't know whether your partners are thriving or struggling, you're already behind. Here's how to fix that.
4 min read
Dec
17
Beyond the Sales Deck: How Honesty Accelerates Tech Alliances
Be crystal clear on what you do well, and perhaps more importantly, what you don't.
4 min read
Dec
17
The Ugly First Pancake: Why Your Initial Partnership Project Will Likely Fail (And How to Fix It)
Your first project with a new partner is likely to fail, fall flat, or underperform your expectations.
3 min read
Oct
12
Streamlining Partnership Decisions: The DACI Framework for Success
The DACI decision-making framework can be a valuable tool to guide effective partnership decision-making.
4 min read