A free blog about Technology Partnerships, APIs and Ecosystems

Latest

Sep
29
Badges and levels

The Subtle Differences Between Tiering and Badging in Partner Programs

Master these crucial tools for running successful partner programs.
3 min read
Sep
12
Azure GCP AWS logos

Cloud Marketplaces Introduction

Cloud marketplaces serve as centralized platforms where customers can discover and purchase software.
4 min read
Aug
21
2 people building a rainbow model together

Tips for Negotiating with Alliance Partners

Alliance partnerships can be a great way to grow your business, expand your reach, and gain access to new resources.
3 min read
Aug
02
Trust in Alliances

Breaking and Building Trust: Lessons for Successful Partnerships

How can you build and maintain trust in your partnerships, and what pitfalls should you avoid?
2 min read
Jul
02
Question Mark

"What Does Good Look Like?" and Other Questions for Partnership Success

Asking the right questions is essential to navigating the partnership journey.
2 min read
May
29
Funnel Diagram - Wide on left, narrow on right

Charting a Course Through Uncertainty

Acknowledge the inherent unknowns associated with the start-up phase of any collaborative effort.
2 min read
May
07
Product Market Fit Venn Diagram

Measuring PMF for Product Integrations

How to gauge whether your integration truly resonates with users and customers.
2 min read
Apr
18
Man walking a tightrope

Partnership Potholes: Avoiding Common Challenges

Product partnerships offer a wealth of potential benefits, from expanding your user base to unlocking innovative solutions. However, the road
3 min read
Apr
08
Image from smithhousedesign.com

Managing Expectations in a Strategic Alliance

Here are a few ways to manage stakeholder expectations along your journey with a partner.
2 min read
Mar
21
People talking and sharing ideas

Building Internal Consensus on a Partner Strategy

Forget "Big Bang" partner strategies. Building a winning partnership playbook requires a more nuanced approach.
2 min read