Dec
14
Building a Resilient Ecosystem
While large players bring undeniable benefits, their presence can also stifle innovation.
2 min read
Rich O'Connell
Partnerships @ Atlassian. Blogs about Technology Partnerships, APIs and Ecosystems.
Nov
30
5 Ways to Be a Partner-Friendly Company
more than half (60-65%) of strategic partnerships fail. Here are five ways to be a more partner-friendly company.
3 min read
Nov
16
Factors to consider when sizing new partnership opportunities
Before you invest time and resources into a new partnership or initiative, it's important to size the opportunity carefully.
2 min read
Oct
29
Writing 6-page Strategy updates
The Six Pager serves as a strategic tool for communication and alignment.
3 min read
Oct
06
Key roles for Partnership Teams
While Partner Managers may help kick-start a partnership, you need a deep bench of SMEs to make the partnership successful.
2 min read
Sep
23
Beware of "Barney" Partnerships
Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.
2 min read
Sep
01
Crucial Partnership Conversations
There will frequently be times in a partnership when you will have to have a challenging conversation with your partner.
2 min read
Aug
21
When to 'End-of-life' a Partnership / Integration
No one wants lots of poorly adopted integrations, getting little investment, living on forever in a marketplace.
2 min read
Aug
10
Partnership Tools: SCQA Framework
The SCQA framing is a way to organize presentations, communication and thinking in an 'executive friendly' way.
2 min read
Jul
24
Examples of Successful Tech Partnership Programs
Did you know that 95 percent of Microsoft’s commercial revenue flows directly through their partner ecosystem?
4 min read