Beware of "Barney" Partnerships
Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.
Crucial Partnership Conversations
There will frequently be times in a partnership when you will have to have a challenging conversation with your partner.
When to 'End-of-life' a Partnership / Integration
No one wants lots of poorly adopted integrations, getting little investment, living on forever in a marketplace.
Partnership Tools: SCQA Framework
The SCQA framing is a way to organize presentations, communication and thinking in an 'executive friendly' way.
Examples of Successful Tech Partnership Programs
Did you know that 95 percent of Microsoft’s commercial revenue flows directly through their partner ecosystem?
How to write Partnership and Strategy Updates for Executives
Partnerships can be complex. That's why it's important to communicate their value in a clear and concise way.
Depth of Product Integrations
One decision that often has to be made during a product partnership, is how deeply should you integrate your products with your partner?
Product strategy, should drive Partner strategy
Once you have a clear understanding of your product strategy, you can start to identify potential partners who can help you achieve your goals.
Partnership Lifecycle
Once you have decided to start a partner program, it can be helpful to have a rough plan for these partnerships.
Input Goals vs. Output Goals
Input goals help shape the path you must take, and the activities you must do, to reach your objective (or output).
