Breaking and Building Trust: Lessons for Successful Partnerships
How can you build and maintain trust in your partnerships, and what pitfalls should you avoid?
"What Does Good Look Like?" and Other Questions for Partnership Success
Asking the right questions is essential to navigating the partnership journey.
Charting a Course Through Uncertainty
Acknowledge the inherent unknowns associated with the start-up phase of any collaborative effort.
Managing Expectations in a Strategic Alliance
Here are a few ways to manage stakeholder expectations along your journey with a partner.
Building Internal Consensus on a Partner Strategy
Forget "Big Bang" partner strategies. Building a winning partnership playbook requires a more nuanced approach.
The $10 Budget Challenge for Product Partnerships
The $10 Budget Challenge is a powerful tool for prioritizing ruthlessly.
Innovating with an alliance partner
Partnerships are a powerful way to drive innovation. By working together, two companies can create something new and groundbreaking.
5 Ways to Be a Partner-Friendly Company
more than half (60-65%) of strategic partnerships fail. Here are five ways to be a more partner-friendly company.
Beware of "Barney" Partnerships
Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.
