Charting a Course Through Uncertainty
Acknowledge the inherent unknowns associated with the start-up phase of any collaborative effort.
Measuring PMF for Product Integrations
How to gauge whether your integration truly resonates with users and customers.
Depth of Product Integrations
One decision that often has to be made during a product partnership, is how deeply should you integrate your products with your partner?
Building Trust in a Partnership
Trust in the people you are partnering with is one of the most important elements to establish. Here are a few ideas to consider when you are trying to establish trust.
Characteristics of a successful product partnership
While every partnership is unique, there are some similar traits that can help you forecast if a partnership is going to be successful.
How to spot potential problems and Red Flags early in a Partnership
How to objectively assess a potential partnership and get ahead of problems.
Metrics for B2B SaaS integrations
Metrics to track, to show the value of your B2B SaaS apps and integrations.