integrations

May
29
Funnel Diagram - Wide on left, narrow on right

Charting a Course Through Uncertainty

Acknowledge the inherent unknowns associated with the start-up phase of any collaborative effort.
2 min read
May
07
Product Market Fit Venn Diagram

Measuring PMF for Product Integrations

How to gauge whether your integration truly resonates with users and customers.
2 min read
Jun
30
Depth of Product Integrations

Depth of Product Integrations

One decision that often has to be made during a product partnership, is how deeply should you integrate your products with your partner?
4 min read
Feb
25
Trust Equation

Building Trust in a Partnership

Trust in the people you are partnering with is one of the most important elements to establish. Here are a few ideas to consider when you are trying to establish trust.
2 min read
Feb
15
Partnership word, icons and charts

Characteristics of a successful product partnership

While every partnership is unique, there are some similar traits that can help you forecast if a partnership is going to be successful.
2 min read
Nov
05
Red Flags

How to spot potential problems and Red Flags early in a Partnership

How to objectively assess a potential partnership and get ahead of problems.
3 min read
Oct
28
Metrics for B2B SaaS integrations

Metrics for B2B SaaS integrations

Metrics to track, to show the value of your B2B SaaS apps and integrations.
2 min read