product partnerships

Feb
07
Teams looking at chart measuring growth trends

Measuring the Indirect Impact of Product Partnerships

Gauging the indirect growth generated by partnerships often needs a creative and nuanced approach.
2 min read
Oct
06
Key roles for Partnership Teams

Key roles for Partnership Teams

While Partner Managers may help kick-start a partnership, you need a deep bench of SMEs to make the partnership successful.
2 min read
Aug
21
When to 'End-of-life' a Partnership / Integration

When to 'End-of-life' a Partnership / Integration

No one wants lots of poorly adopted integrations, getting little investment, living on forever in a marketplace.
2 min read
Jun
30
Depth of Product Integrations

Depth of Product Integrations

One decision that often has to be made during a product partnership, is how deeply should you integrate your products with your partner?
4 min read
May
31
Partnership Lifecycle

Partnership Lifecycle

Once you have decided to start a partner program, it can be helpful to have a rough plan for these partnerships.
2 min read
May
01
How to Launch a V0 Product Partner Program

How to Launch a V0 Product Partner Program

There is no right or wrong approach. Just put one foot in front of the other and start talking to people about what they need.
2 min read
Mar
02
How Partners are helping Atlassian become a $10B Company

How Partners are helping Atlassian become a $10B Company

Insights on how Ecosystems and Partnerships can help SaaS businesses grow.
2 min read
Feb
15
Moving from Strategy to Execution in Partnerships

Moving from Strategy to Execution in Partnerships

Here are a few ideas to consider when you are trying to take a Partnership strategy and make it a reality.
2 min read
Mar
28
Neon sign with "executive" on side of building

Exec Briefing (Template)

This template can help you prepare for meetings, or updates, with your executives and executives from your partner companies.
3 min read
Mar
08
Ecosystem Flywheel image - platform, developers, users

Building a healthy ecosystem

App ecosystems are a flywheel with 3 players - the API platform, app developers and users. These players are all connected via your Marketplace.
2 min read