Measuring the Indirect Impact of Product Partnerships
Gauging the indirect growth generated by partnerships often needs a creative and nuanced approach.
Key roles for Partnership Teams
While Partner Managers may help kick-start a partnership, you need a deep bench of SMEs to make the partnership successful.
When to 'End-of-life' a Partnership / Integration
No one wants lots of poorly adopted integrations, getting little investment, living on forever in a marketplace.
Depth of Product Integrations
One decision that often has to be made during a product partnership, is how deeply should you integrate your products with your partner?
Once you have decided to start a partner program, it can be helpful to have a rough plan for these partnerships.
How to Launch a V0 Product Partner Program
There is no right or wrong approach. Just put one foot in front of the other and start talking to people about what they need.
How Partners are helping Atlassian become a $10B Company
Insights on how Ecosystems and Partnerships can help SaaS businesses grow.
Moving from Strategy to Execution in Partnerships
Here are a few ideas to consider when you are trying to take a Partnership strategy and make it a reality.
Exec Briefing (Template)
This template can help you prepare for meetings, or updates, with your executives and executives from your partner companies.
Building a healthy ecosystem
App ecosystems are a flywheel with 3 players - the API platform, app developers and users. These players are all connected via your Marketplace.