Product strategy, should drive Partner strategy
Once you have a clear understanding of your product strategy, you can start to identify potential partners who can help you achieve your goals.
Once you have decided to start a partner program, it can be helpful to have a rough plan for these partnerships.
How to Launch a V0 Product Partner Program
There is no right or wrong approach. Just put one foot in front of the other and start talking to people about what they need.
Why Partnerships are important
According to Okta, companies with 2,000 employees or more, deploy an average of 187 software applications to run their businesses.
How Partners are helping Atlassian become a $10B Company
Insights on how Ecosystems and Partnerships can help SaaS businesses grow.
Building a healthy ecosystem
App ecosystems are a flywheel with 3 players - the API platform, app developers and users. These players are all connected via your Marketplace.
Building Trust in a Partnership
Trust in the people you are partnering with is one of the most important elements to establish. Here are a few ideas to consider when you are trying to establish trust.
Characteristics of a successful product partnership
While every partnership is unique, there are some similar traits that can help you forecast if a partnership is going to be successful.
Partnership 'Nucleus' Meeting (Slide Template)
This template can be helpful as you work with cross-functional teams to build momentum and consensus for work on partner opportunities.
Phases of a successful product partnership
While no two partnerships are exactly alike, there is a roadmap to help make the partnership a success.