Latest

Nov
30
Partnership - hand shaking image

5 Ways to Be a Partner-Friendly Company

more than half (60-65%) of strategic partnerships fail. Here are five ways to be a more partner-friendly company.
3 min read
Nov
16
TAM, SAM, SOM

Factors to consider when sizing new partnership opportunities

Before you invest time and resources into a new partnership or initiative, it's important to size the opportunity carefully.
2 min read
Oct
29
6-pager summary

Writing 6-page Strategy updates

The Six Pager serves as a strategic tool for communication and alignment.
3 min read
Oct
06
Key roles for Partnership Teams

Key roles for Partnership Teams

While Partner Managers may help kick-start a partnership, you need a deep bench of SMEs to make the partnership successful.
2 min read
Sep
23
Barney the Dinosaur

Beware of "Barney" Partnerships

Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.
2 min read
Sep
01
Crucial Partnership Conversations

Crucial Partnership Conversations

There will frequently be times in a partnership when you will have to have a challenging conversation with your partner.
2 min read
Aug
21
When to 'End-of-life' a Partnership / Integration

When to 'End-of-life' a Partnership / Integration

No one wants lots of poorly adopted integrations, getting little investment, living on forever in a marketplace.
2 min read
Aug
10
Partnership Tools: SCQA Framework

Partnership Tools: SCQA Framework

The SCQA framing is a way to organize presentations, communication and thinking in an 'executive friendly' way.
2 min read
Jul
24

Examples of Successful Tech Partnership Programs

Did you know that 95 percent of Microsoft’s commercial revenue flows directly through their partner ecosystem?
4 min read
Jul
03
How to write Partnership and Strategy Updates for Executives

How to write Partnership and Strategy Updates for Executives

Partnerships can be complex. That's why it's important to communicate their value in a clear and concise way.
2 min read