From Handshake to High-Five: The Journey to a Thriving Partnership
Building a truly high-performing partnership takes more than just a handshake and a signed agreement.
From Deals to Usage: Why Consumption Models Demand a New Partner Playbook
In consumption-based models, the signed contract is the beginning, not the end. Here's how partners need to adapt.
Build an Early Warning System for Partner Health
If you don't know whether your partners are thriving or struggling, you're already behind. Here's how to fix that.
Beyond the Sales Deck: How Honesty Accelerates Tech Alliances
Be crystal clear on what you do well, and perhaps more importantly, what you don't.
The Ugly First Pancake: Why Your Initial Partnership Project Will Likely Fail (And How to Fix It)
Your first project with a new partner is likely to fail, fall flat, or underperform your expectations.
Streamlining Partnership Decisions: The DACI Framework for Success
The DACI decision-making framework can be a valuable tool to guide effective partnership decision-making.
Strategic Alliances: Building a High-Impact Indirect Sales Engine
Building an Indirect Sales Channel: Your Strategic Engine for Growth
In today's competitive landscape, direct sales teams, no
Beyond Brainstorming: Accelerating Alliances with AI
Turbocharge Your Alliances: How AI is Your New Secret Weapon
Let's cut to the chase: In today'
Breaking the Mold: BD as Your Company's Innovation Lab
In the ever-evolving landscape of technology, Business Development (BD) has emerged as a crucial function, playing a pivotal role in
From Zero to Hero: How to Be a Truly Valuable Alliance Partner
Strategic alliances. Partnerships. Ecosystems. Whatever you call them, they're the lifeblood of growth in the modern tech landscape.
