Rich O'Connell

Rich O'Connell

California
Partnerships @ Atlassian. Blogs about Technology Partnerships, APIs and Ecosystems.
Jan
24
Health Score

Build an Early Warning System for Partner Health

If you don't know whether your partners are thriving or struggling, you're already behind. Here's how to fix that.
4 min read
Dec
17
Scales

Beyond the Sales Deck: How Honesty Accelerates Tech Alliances

Be crystal clear on what you do well, and perhaps more importantly, what you don't.
4 min read
Dec
17
Pancake flipping in pa

The Ugly First Pancake: Why Your Initial Partnership Project Will Likely Fail (And How to Fix It)

Your first project with a new partner is likely to fail, fall flat, or underperform your expectations.
3 min read
Oct
12
DACI jigsaw tiles

Streamlining Partnership Decisions: The DACI Framework for Success

The DACI decision-making framework can be a valuable tool to guide effective partnership decision-making.
4 min read
Sep
06
Partner Flywhe

Strategic Alliances: Building a High-Impact Indirect Sales Engine

Building an Indirect Sales Channel: Your Strategic Engine for Growth In today's competitive landscape, direct sales teams, no
5 min read
Aug
03
AI helping a human run fast

Beyond Brainstorming: Accelerating Alliances with AI

Turbocharge Your Alliances: How AI is Your New Secret Weapon Let's cut to the chase: In today'
6 min read
Jul
05
Men asking "What do you do here?"

Breaking the Mold: BD as Your Company's Innovation Lab

In the ever-evolving landscape of technology, Business Development (BD) has emerged as a crucial function, playing a pivotal role in
4 min read
May
31
win, win, win

From Zero to Hero: How to Be a Truly Valuable Alliance Partner

Strategic alliances. Partnerships. Ecosystems. Whatever you call them, they're the lifeblood of growth in the modern tech landscape.
3 min read
Mar
06
Money weighed vs. People

Maximizing Partnership ROI: Focus on Users or Revenue

In the fast-paced world of enterprise partnerships, the value of any collaboration often boils down to one simple question: Will
3 min read
Feb
02
Desire - Friction Graph

Desire Minus Friction: The Key to Scaling Enterprise Partnerships

In the world of partnerships, growth is a simple equation: Growth = Desire - Friction.
4 min read