Rich O'Connell

Rich O'Connell

California
Partnerships @ Atlassian. Blogs about Technology Partnerships, APIs and Ecosystems.
May
29
Funnel Diagram - Wide on left, narrow on right

Charting a Course Through Uncertainty

Acknowledge the inherent unknowns associated with the start-up phase of any collaborative effort.
2 min read
May
07
Product Market Fit Venn Diagram

Measuring PMF for Product Integrations

How to gauge whether your integration truly resonates with users and customers.
2 min read
Apr
18
Man walking a tightrope

Partnership Potholes: Avoiding Common Challenges

Product partnerships offer a wealth of potential benefits, from expanding your user base to unlocking innovative solutions. However, the road
3 min read
Apr
08
Image from smithhousedesign.com

Managing Expectations in a Strategic Alliance

Here are a few ways to manage stakeholder expectations along your journey with a partner.
2 min read
Mar
21
People talking and sharing ideas

Building Internal Consensus on a Partner Strategy

Forget "Big Bang" partner strategies. Building a winning partnership playbook requires a more nuanced approach.
2 min read
Mar
14
$10 Bill

The $10 Budget Challenge for Product Partnerships

The $10 Budget Challenge is a powerful tool for prioritizing ruthlessly.
2 min read
Feb
29
Roadmap Image with Gantt Chart

Optimizing Value Creation Through Strategic Product Partnerships

In the competitive landscape of today's business, partnerships hold immense potential for driving growth and achieving strategic objectives.
3 min read
Feb
07
Teams looking at chart measuring growth trends

Measuring the Indirect Impact of Product Partnerships

Gauging the indirect growth generated by partnerships often needs a creative and nuanced approach.
2 min read
Jan
25
Innovating with an alliance partner

Innovating with an alliance partner

Partnerships are a powerful way to drive innovation. By working together, two companies can create something new and groundbreaking.
3 min read
Jan
11
Accelerating Partnerships: How Events Can Drive Progress

Accelerating Partnerships: How Events Can Drive Progress

This blog explores how industry events can accelerate partnerships.
1 min read