Dec
17
Beyond the Sales Deck: How Honesty Accelerates Tech Alliances
Be crystal clear on what you do well, and perhaps more importantly, what you don't.
4 min read
alliances
Dec
17
The Ugly First Pancake: Why Your Initial Partnership Project Will Likely Fail (And How to Fix It)
Your first project with a new partner is likely to fail, fall flat, or underperform your expectations.
3 min read
Oct
12
Streamlining Partnership Decisions: The DACI Framework for Success
The DACI decision-making framework can be a valuable tool to guide effective partnership decision-making.
4 min read
Feb
02
Desire Minus Friction: The Key to Scaling Enterprise Partnerships
In the world of partnerships, growth is a simple equation: Growth = Desire - Friction.
4 min read
Jan
09
15 Lessons from 15 Years in Enterprise Partnerships
15 important Partnerships lessons learned, backed by real-world examples.
3 min read
Nov
12
The 5Cs of building trust
The 5 Cs of building trust in an alliance provide a framework for fostering this essential element.
1 min read
Oct
27
The Complete Guide to Standing Up Your First Partner Program
Standing up a partner program requires intentionality and collaboration across multiple functions in your organization
4 min read
Oct
15
Being an API-First Partner: What It Means and Why It Matters
An API-first company prioritizes the design, development, and deployment of application programming interfaces (APIs) before anything else.
4 min read
Sep
29
The Subtle Differences Between Tiering and Badging in Partner Programs
Master these crucial tools for running successful partner programs.
3 min read
Sep
12
Cloud Marketplaces Introduction
Cloud marketplaces serve as centralized platforms where customers can discover and purchase software.
4 min read