Apr
08
Managing Expectations in a Strategic Alliance
Here are a few ways to manage stakeholder expectations along your journey with a partner.
2 min read
alliances
Mar
21
Building Internal Consensus on a Partner Strategy
Forget "Big Bang" partner strategies. Building a winning partnership playbook requires a more nuanced approach.
2 min read
Mar
14
The $10 Budget Challenge for Product Partnerships
The $10 Budget Challenge is a powerful tool for prioritizing ruthlessly.
2 min read
Jan
25
Innovating with an alliance partner
Partnerships are a powerful way to drive innovation. By working together, two companies can create something new and groundbreaking.
3 min read
Nov
30
5 Ways to Be a Partner-Friendly Company
more than half (60-65%) of strategic partnerships fail. Here are five ways to be a more partner-friendly company.
3 min read
Sep
23
Beware of "Barney" Partnerships
Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.
2 min read