alliances

May
29
Funnel Diagram - Wide on left, narrow on right

Charting a Course Through Uncertainty

Acknowledge the inherent unknowns associated with the start-up phase of any collaborative effort.
2 min read
Apr
08
Image from smithhousedesign.com

Managing Expectations in a Strategic Alliance

Here are a few ways to manage stakeholder expectations along your journey with a partner.
2 min read
Mar
21
People talking and sharing ideas

Building Internal Consensus on a Partner Strategy

Forget "Big Bang" partner strategies. Building a winning partnership playbook requires a more nuanced approach.
2 min read
Mar
14
$10 Bill

The $10 Budget Challenge for Product Partnerships

The $10 Budget Challenge is a powerful tool for prioritizing ruthlessly.
2 min read
Jan
25
Innovating with an alliance partner

Innovating with an alliance partner

Partnerships are a powerful way to drive innovation. By working together, two companies can create something new and groundbreaking.
3 min read
Nov
30
Partnership - hand shaking image

5 Ways to Be a Partner-Friendly Company

more than half (60-65%) of strategic partnerships fail. Here are five ways to be a more partner-friendly company.
3 min read
Sep
23
Barney the Dinosaur

Beware of "Barney" Partnerships

Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.
2 min read