Innovating with an alliance partner
Partnerships are a powerful way to drive innovation. By working together, two companies can create something new and groundbreaking.
Accelerating Partnerships: How Events Can Drive Progress
This blog explores how industry events can accelerate partnerships.
Partnership Term Sheets
How to leverage Agreements to Build Successful Collaborations.
Building a Resilient Ecosystem
While large players bring undeniable benefits, their presence can also stifle innovation.
5 Ways to Be a Partner-Friendly Company
more than half (60-65%) of strategic partnerships fail. Here are five ways to be a more partner-friendly company.
Beware of "Barney" Partnerships
Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.
Crucial Partnership Conversations
There will frequently be times in a partnership when you will have to have a challenging conversation with your partner.
When to 'End-of-life' a Partnership / Integration
No one wants lots of poorly adopted integrations, getting little investment, living on forever in a marketplace.
Product strategy, should drive Partner strategy
Once you have a clear understanding of your product strategy, you can start to identify potential partners who can help you achieve your goals.
Input Goals vs. Output Goals
Input goals help shape the path you must take, and the activities you must do, to reach your objective (or output).