Build an Early Warning System for Partner Health
If you don't know whether your partners are thriving or struggling, you're already behind. Here's how to fix that.
The Ugly First Pancake: Why Your Initial Partnership Project Will Likely Fail (And How to Fix It)
Your first project with a new partner is likely to fail, fall flat, or underperform your expectations.
Desire Minus Friction: The Key to Scaling Enterprise Partnerships
In the world of partnerships, growth is a simple equation: Growth = Desire - Friction.
15 Lessons from 15 Years in Enterprise Partnerships
15 important Partnerships lessons learned, backed by real-world examples.
"What Does Good Look Like?" and Other Questions for Partnership Success
Asking the right questions is essential to navigating the partnership journey.
Building Internal Consensus on a Partner Strategy
Forget "Big Bang" partner strategies. Building a winning partnership playbook requires a more nuanced approach.
The $10 Budget Challenge for Product Partnerships
The $10 Budget Challenge is a powerful tool for prioritizing ruthlessly.
Innovating with an alliance partner
Partnerships are a powerful way to drive innovation. By working together, two companies can create something new and groundbreaking.
Partnership Term Sheets
How to leverage Agreements to Build Successful Collaborations.
Writing 6-page Strategy updates
The Six Pager serves as a strategic tool for communication and alignment.
