Innovating with an alliance partner
Partnerships are a powerful way to drive innovation. By working together, two companies can create something new and groundbreaking.
Partnership Term Sheets
How to leverage Agreements to Build Successful Collaborations.
Writing 6-page Strategy updates
The Six Pager serves as a strategic tool for communication and alignment.
Key roles for Partnership Teams
While Partner Managers may help kick-start a partnership, you need a deep bench of SMEs to make the partnership successful.
Beware of "Barney" Partnerships
Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.
Crucial Partnership Conversations
There will frequently be times in a partnership when you will have to have a challenging conversation with your partner.
When to 'End-of-life' a Partnership / Integration
No one wants lots of poorly adopted integrations, getting little investment, living on forever in a marketplace.
How to write Partnership and Strategy Updates for Executives
Partnerships can be complex. That's why it's important to communicate their value in a clear and concise way.
Product strategy, should drive Partner strategy
Once you have a clear understanding of your product strategy, you can start to identify potential partners who can help you achieve your goals.
Input Goals vs. Output Goals
Input goals help shape the path you must take, and the activities you must do, to reach your objective (or output).