"What Does Good Look Like?" and Other Questions for Partnership Success
Asking the right questions is essential to navigating the partnership journey.
Building Internal Consensus on a Partner Strategy
Forget "Big Bang" partner strategies. Building a winning partnership playbook requires a more nuanced approach.
The $10 Budget Challenge for Product Partnerships
The $10 Budget Challenge is a powerful tool for prioritizing ruthlessly.
Innovating with an alliance partner
Partnerships are a powerful way to drive innovation. By working together, two companies can create something new and groundbreaking.
Partnership Term Sheets
How to leverage Agreements to Build Successful Collaborations.
Writing 6-page Strategy updates
The Six Pager serves as a strategic tool for communication and alignment.
Key roles for Partnership Teams
While Partner Managers may help kick-start a partnership, you need a deep bench of SMEs to make the partnership successful.
Beware of "Barney" Partnerships
Not all partnerships are created equal. If you're not careful, you could waste your resources on a partnership that doesn't deliver any value.
Crucial Partnership Conversations
There will frequently be times in a partnership when you will have to have a challenging conversation with your partner.
When to 'End-of-life' a Partnership / Integration
No one wants lots of poorly adopted integrations, getting little investment, living on forever in a marketplace.
